About

The Funmentum™ story

Once upon a time, in a world where work felt more like a chore than a joyride, a lightbulb flickered: What if fun could fuel our best work? This spark ignited a quest into the Science of Fun, exploring the realms of Creativity, Psychological Safety, and Flow. Armed with these insights, we crafted Funmentum™—a playful process empowering teams to tackle challenges with zest, productivity, and a splash of novelty.

Fast forward ten years and collaborations with over 50 companies, we're on a mission to revolutionize work culture by weaving fun into the fabric of daily workflows. Fun isn't an afterthought; it's the heartbeat of a happier, more productive, and fulfilling work life.

But why stop there? To spread the joy far and wide, we've developed Funware™—a suite of software tools that democratize the Funmentum™ experience, making it accessible to companies of all sizes and budgets. Now, teams everywhere can infuse their meetings with structured play, guided by AI, to spark creativity and connection without the hefty price tag.

Join us on this exhilarating journey to transform work into a playground of innovation and joy. We can't wait to share our discoveries with you—and learn from your experiences too!

Mark Halvorson

CEO & Head of Funware™

Mark is a Product, Marketing, and Creative Leader with over 20 years experience helping software products connect with their market.

He spent the last 9 years of his career at Atlassian running the Creative and Development teams behind atlassian.com and Atlassian University.

In his spare time he enjoys writing comedy, and performing improv & stand-up. Funware™ is the perfect combination of Mark's interests and abilities and he is really excited to help people have more fun at work!

Kenny White

COO

Kenny spent 20 years helping some of the world’s biggest companies like Netflix, ESPN, HP and Ubisoft grow their brands.

As the co-founder and chief creativity architect at the ad agency How Funworks, Kenny discovered that his super power was learning to operationalize the “science of fun” to help people be more productive, creative, and connected. His work helped the company land on Inc 5000s Fastest Growing Companies, Adweek’s Top 100 Fastest Growing Agencies, and win an Ad Age Small Agency of the Year award.

When Kenny isn’t focused on scaling the science of fun, he is focused on having fun. He finds the most joy in playing with his kids (with his cell phone hidden in another room), discovering his physical limits through adventure (like bike packing the Great Divide), and exploring his mental limits through the occasional silent retreat or ice bath (brrrr).

Devin McNulty

Head of Braintending

Devin is obsessed with unlocking group creativity. To solve hard problems. To get everyone excited and on the same page. To find that one idea that changes everything. He has done it for companies like ESPN, Google, Credit Karma, Logitech and Ubisoft, leading to some of their greatest triumphs. He has helped lead multi-million dollar advertising campaigns, change the direction of key products, and align executive teams around their vision for the future. He has led training programs that change company culture to bring more energy, creative thinking and psychological safety.

Devin is obsessed with the Science of Fun, churning through 2-4 books a month from across the academic spectrum. Then he works to build those insights into Funmentum™, and proselytize his favorite books to anyone who will listen. You could say that he’s addicted to new insights.

Devin loves spending time with his kids, going on crazy adventures around the SF Bay Area or elsewhere. He feels so blessed to be living his exact life right now. He can’t wait to bring the power of productive play to all of the working world.

OUR MISSION

Progress through productive play.